The New York Times ‘Truth’ Campaign Drives Digital Subscriptions

The New York Times launched its first brand campaign in a decade and garnered more digital subscribers than any news outlet ever

Market Research: the Entry-Level Job You Should Take

Though stigmatized as number-crunchers, market researchers position themselves as data-fluent and future leaders

4 Pitfalls of Storytelling and How to Avoid Them

Companies must avoid four common missteps when making stories the cornerstone of their communications​​​

What Are the Ethics of Neuromarketing?

Neuromarketing probably can’t help marketers “push the buy button” in customers’ brains, but can it influence their decisions? And is it ethical?

The Four Under 40 Emerging Leaders of 2018

The marketing profession is stacked with impressive résumés and experience from…

A Definitive Guide to Problem-Solving: Part 1

​There’s no one way to solve a problem — in fact, you should avoid using canned approaches. But there are ideas, steps, plans and questions that…

The Best Way to Respond to Social Fury Is Still up for Debate

We’re in the era of online outrage, and it’s affecting brands small and large. How can marketers deal with the outrage while staying sane? ​

#OfficeGoals: the James Agency

A peek inside the James Agency ​