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AMA Marketing News
Marketing News features original news coverage, exclusive insights, trend analyses and more.
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AMA Marketing News
Dec 11, 2018
Social Trends Survey
Finds Care is the New Marketing
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AMA Marketing News
Sep 20, 2018
The Best Way to Respond to Social Fury Is Still up for Debate
We’re in the era of online outrage, and it’s affecting brands small and large. How can marketers deal with the outrage while staying sane?
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AMA Marketing News
Aug 30, 2018
CMO Survey Finds CMOs Still Stumped on How to Track Social ROI
The survey also finds CMOs’ optimism about the U.S. economy has dipped
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AMA Marketing News
Aug 20, 2018
Social Media Is Having a Crisis. Here’s Why Your Organization Still Needs It.
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AMA Marketing News
May 22, 2018
3 Ways to Use Social Media to Improve Your Health Care Marketing
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AMA Marketing News
Apr 26, 2018
Is the Convenience of Technology Worth the Security Risks?
For all the hand-wringing people do about the evils of digital devices and technologies, we can’t forget the convenience they afford us
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AMA Marketing News
Mar 21, 2018
6 Moves That Can Make (or Break) Your Career on Twitter
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AMA Marketing News
Feb 27, 2018
How to Host an Engaging Social Media Chat (and Keep the Trolls at Bay)
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AMA Marketing News
Feb 7, 2018
How Brands Can Benefit From the Social Media Multiplier Effect
Smart companies are finding uses for social media beyond advertising and consumer engagement. They’re using it to brand-build from the inside…
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Feb 2, 2018
5 Personal Branding Tips for Generation Z
Generation Z’s emergence has inspired an endless stream of
articles and advice…
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