Career Advice

1. Your Job Search Strategy Should ‘Go Deep’ or ‘Go Wide’

Marketing leaders are asked to wear a lot of hats. They have many different titles and potentially many more roles: customer advocate…

There’s a lot of talk about engineering your personal brand. But what if individual brand building was wasted energy?​​

Many job seekers spend a great deal of time preparing for a job interview, but the job application process begins long before you land that…

There are dozens of blogs written monthly trying to teach executives how to be found by search firms and hiring companies. Even more are…

When preparing for an interview, plenty of thought is usually given to how you would answer the obvious questions (fit, management style…

Resumes are boring. Cover letters aren’t worth the time to read. Executives are never found on job boards. Even LinkedIn is a place that…

I’m amazed how casually many hiring managers approach reference checking. They:

In executive job search, your resume AND LinkedIn profile are the new cost of entry, but they shouldn’t be identical.

​​​LinkedIn is much more than a résumé builder or place to endorse your friends. Build your authority with these tips

A recent surge in salaries suggests it’s a great time to be in marketing

Emphasize these skills and qualities to land in the ‘yes’ pile.