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Healthcare Marketing
How Does Marketing Automation Lead to a Proactive Healthcare Marketing Department?
How Does Marketing Automation Lead to a Proactive Healthcare Marketing Department?
Healthcare IT is at least 10 years behind other industries in terms of philosophy, sophistication and deployment of advanced technologies
AMA
Jan 22, 2019
When a Risky Move Actually Isn’t
When a Risky Move Actually Isn’t
When Nike made the controversial decision to feature Colin Kaepernick as the poster boy for its latest campaign, it seemed like a risky…
AMA
Jan 22, 2019
Patients Trust Online Reviews as Much as Doctor Recommendations
Patients Trust Online Reviews as Much as Doctor Recommendations
And other shocking facts about transparency in healthcare
AMA
Jan 22, 2019
Nine Healthcare Marketing Trends for 2019
Nine Healthcare Marketing Trends for 2019
The new year represents an optimal time to examine the latest shifts in healthcare marketing opportunities. Overall in 2019, we’re likely…
AMA
Dec 13, 2018
Two Truths and a Lie
Two Truths and a Lie
A framework for evaluating your agency’s ideas
AMA
Dec 13, 2018
What Every Marketer Needs to Know about Influencer Marketing and Buying Followers
What Every Marketer Needs to Know about Influencer Marketing and Buying Followers
Online influencers are an increasingly popular marketing tactic. Although marketing firms suggested that 2018 would be the year of the…
AMA
Dec 11, 2018
7 Must-Reads for Healthcare Marketers
7 Must-Reads for Healthcare Marketers
With another year’s end rapidly approaching, it’s a good time to reflect on everything you’ve accomplished and learned in the past year…
AMA
Nov 26, 2018
A Guide to Executing Impactful Multichannel Healthcare Campaigns
A Guide to Executing Impactful Multichannel Healthcare Campaigns
Customers and patients expect a multichannel interaction, and connecting these various platforms has valuable benefits for the healthcare…
AMA
Nov 26, 2018
3 Healthcare Patient Loyalty Myths
3 Healthcare Patient Loyalty Myths
For any business, it’s hard to thrive without loyal consumers. Healthcare is no exception.
AMA
Nov 26, 2018
10 Tips for Marketing Healthcare to Women
10 Tips for Marketing Healthcare to Women
There are many misconceptions around how to best market hospitals and healthcare services to women: Use pink or don’t? Do gendered…
AMA
Oct 22, 2018
VIDEO: Websites Are Dying. Here’s What You Can Do to Revive Your Digital Brand
VIDEO: Websites Are Dying. Here’s What You Can Do to Revive Your Digital Brand
[Video transcript below]
AMA
Oct 22, 2018
Solving the Patient Loyalty Puzzle
Solving the Patient Loyalty Puzzle
Most health system leaders know not to take patient loyalty for granted, but they might be surprised at just how fickle healthcare…
AMA
Oct 22, 2018
Content Is King, but Why Isn’t It Enough?
Content Is King, but Why Isn’t It Enough?
Does your brand need more digital content to stay relevant and engaging?
AMA
Sep 24, 2018
How to Measure, Win and Improve Patient Loyalty
How to Measure, Win and Improve Patient Loyalty
Patient loyalty is immensely valuable to healthcare organizations. But it’s also exceedingly difficult to measure and secure. Brian Wynne…
AMA
Sep 24, 2018
How to Build and Leverage Patient Journey Maps
How to Build and Leverage Patient Journey Maps
Understanding why customers behave the way they do can be extremely valuable for organizations. Companies that focus on how and why…
AMA
Sep 24, 2018
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