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AMA Marketing News
Marketing News features original news coverage, exclusive insights, trend analyses and more.
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Brand Strategy
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AMA Marketing News
May 8, 2020
5 Lessons in Brand Effectiveness: Attracting Customers Who Connect and Convert
Consumers are loyal and…
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AMA Marketing News
Aug 27, 2018
Digital Marketing Strives for Analog Goals
The bleeding edge of digital tech provides marketers many new opportunities, but an old objective remains the same: brand name awareness
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AMA Marketing News
May 31, 2018
How Do Brands Become Iconic?
Brands must nurture what makes them iconic instead of what makes them appear new and shiny, according to Soon Yu, author of Iconic Advantage
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AMA Marketing News
Feb 22, 2018
How Being More Charitable Can Enhance Customer Loyalty, Sales and the Brand
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AMA Marketing News
Apr 30, 2018
5 Things We Learned at Brandsmart 2018
1. Balancing Humans and Technology
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AMA Marketing News
Feb 7, 2018
How Brands Can Benefit From the Social Media Multiplier Effect
Smart companies are finding uses for social media beyond advertising and consumer engagement. They’re using it to brand-build from the inside…
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AMA Marketing News
Feb 7, 2018
The Drivers of Brand Loyalty May Surprise You
Dependability is key to both types of customer, but to earn the committed, brands must show they are superior to others.
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