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Branding Strategy
AMA Marketing News
Marketing News features original news coverage, exclusive insights, trend analyses and more.
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Branding Strategy
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AMA Marketing News
May 31, 2018
How Do Brands Become Iconic?
Brands must nurture what makes them iconic instead of what makes them appear new and shiny, according to Soon Yu, author of Iconic Advantage
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AMA
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AMA Marketing News
Apr 2, 2018
Why Your Brand Is More Important than Ever
An earlier blog post of mine (
Convenience over Quality? Why Your Brand Is the Answer)…
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