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AMA Marketing News
Marketing News features original news coverage, exclusive insights, trend analyses and more.
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AMA Marketing News
Jun 21, 2018
Don’t Just Talk About Loyalty — Commit to It
Loyalty has become a buzzword in the world of health care.
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AMA
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AMA Marketing News
May 31, 2018
6 Ways B-to-B Customers Are Unique and How to Satisfy Them
To satisfy customers and increase profits, B-to-B companies must stop emulating consumer brands and understand what their own customers value
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AMA Marketing News
Mar 20, 2018
Is Acquisition Tunnel Vision Cutting Your CLVs Short?
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