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AMA Marketing News
Marketing News features original news coverage, exclusive insights, trend analyses and more.
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AMA Marketing News
Jan 15, 2019
The Case for Sharing Data: Consumers, Quality and Better Brand Decisions
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AMA Marketing News
Oct 5, 2018
5 Takeaways from ESOMAR Congress 2018
ESOMAR Congress 2018 convened last week in Berlin, bringing together more than 1,000 market…
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AMA Marketing News
Sep 12, 2018
B-to-B Marketers Believe Data Drives Effective Sales and Marketing, but Aren’t Confident in Data Quality
A new report from Dun & Bradstreet finds only one-third of firms are adopting buzzworthy marketing…
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AMA Marketing News
May 31, 2018
The Murky Ethics of Data Gathering in a Post-Cambridge Analytica World
Marketers can lead the way in a post-Cambridge Analytica world, where data collection rules are murky and consumers are creeped out
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