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AMA Marketing News
Marketing News features original news coverage, exclusive insights, trend analyses and more.
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AMA Marketing News
Aug 27, 2018
Forget Delight, Customers Just Want Their Expectations Met
Special treatment can provide momentary satisfaction, but research shows the sustainable and more effective way to make customers happy is to…
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AMA Marketing News
Aug 2, 2018
No, You Shouldn’t Be a Trusted Adviser
If your business is selling to other businesses, then you’ve probably had a conversation…
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AMA Marketing News
Mar 22, 2018
The Chasms of Failure: Growth Means Making Your People Successful
Part four of a five-part series
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AMA Marketing News
Feb 8, 2018
5 Barriers to Growth Facing B-to-B Marketers — and How to Overcome Them
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