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AMA Marketing News
Marketing News features original news coverage, exclusive insights, trend analyses and more.
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Higher Education
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AMA Marketing News
Jul 30, 2018
Marketing Higher Education Requires Continuous Education
Ologie’s Bill Faust celebrates the purpose-driven nature of collegiate marketing
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AMA Marketing News
Jul 30, 2018
Who’s Benefiting from Business School Research?
In a system that rewards researchers whose findings are published, but not necessarily practiced, who is served by ballooning tuition and studies of…
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AMA Marketing News
Jul 30, 2018
Licensing Basics for Higher Education
Colleges are turning to license partners to keep branding consistent, legal and on-trend
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AMA Marketing News
Jul 30, 2018
Tackling Higher Education’s Elitist Reputation With Targeted Marketing
Four-year institutions like the University of Michigan seem unattainable in the eyes of many low-income families. But U of M is…
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AMA Marketing News
Mar 29, 2018
Does Every Brand Really Need to Differentiate Itself?
Tips for focusing brand strategy — particularly in
higher education
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