AMA Marketing News

Consumers are loyal and your brand has the potential to reach more of your target when they feel familiarity and a sense of reliability

It’s time to take control. Marketers can take charge of change in their organization with the following techniques.

By capturing the restoration of a loyal customer’s car, the iconic brand found an effective way to tell the story of its consumers and…

The millennial generation is America’s largest — here’s how healthcare marketers can adjust to better meet their needs

It’s time to take control. Marketers can take charge of change in their organization with the following techniques.

In industries where products have been historically marketed based on gender, some brands are beginning to shun stereotypes and embrace…

Marketing has problems.

How brands can best capitalize on pop culture trends to stay relevant to consumers

The NFL’s TV ratings may have rebounded this season, but Super Bowl LIII’s 44.9 overnight rating was the lowest seen for the big game in…

As the federal government shutdown continues, the effects are being felt by greater swaths of the country — including marketers

Healthcare IT is at least 10 years behind other industries in terms of philosophy, sophistication and deployment of advanced technologies

When Nike made the controversial decision to feature Colin Kaepernick as the poster boy for its latest campaign, it seemed like a risky…

And other shocking facts about transparency in healthcare

Person-based data is essential for the running of our modern economy and society, and vital for brands who need consumer input for making…

AMA CEO Russ Klein talks agency insights with Alex Bogusky, co-founder and chief creative engineer at Crispin Porter + Bogusky

Michel Wedel is the winner of the 2019 AMA-Irwin-McGraw-Hill Distinguished Marketing Educator Award. Wedel is the Pepsico Chaired…

The new year represents an optimal time to examine the latest shifts in healthcare marketing opportunities. Overall in 2019, we’re likely…

What stories resonated with you in the last 12 months?

A framework for evaluating your agency’s ideas

This article was originally posted on Sprinklr’s blog.

Online influencers are an increasingly popular marketing tactic. Although marketing firms suggested that 2018 would be the year of the…

As we look into the beginning of 2019, I’d like to challenge you to provide an honest answer to this question: What does your company…

B2B marketers continue to rely on email marketing

With another year’s end rapidly approaching, it’s a good time to reflect on everything you’ve accomplished and learned in the past year…