Happy Birthday, Ammunition

A year in review, and a few key lessons learned.

“Take what the defense gives you”

As an avid Philadelphia Eagles fan, I’ve begun the process of getting mentally prepared for the upcoming season. Part of that “preparation” is watching pre-season football. Yes, the results are meaningless, but I find a lot of joy watching a game that I absolutely love…

Building Better Marketing with Effective CRM

Deployed at it’s best, CRM is approached from a customer-centric point of view, seeking first to understand their wants, needs, and desires, and then aligning those to the intended business outcomes. These insights should be used to inform every…

Demystifying the B2B Path to Purchase

Ask any neophyte marketer in a blue chip (i.e. CPG) company about the path to purchase, they’ll almost, robotically, playback a framework like the following:

Awareness -> Consideration -> Trial -> Repeat -> Loyalty

Programmatic Ad Platforms Do More Harm Than Good

Let me get this out of the way first: I think programmatic advertising is complete garbage.

I was meeting with a client last week, and they were telling me about a campaign they’ve got in-market currently. The core of…

5 Ways to Improve Your B2B Social Marketing ROI

Although B2B brands may have long trailed those in B2C in adopting Social Media as a legitimate Marketing lever, they’re definitely catching up. Social Media Examiner’s 2017 Social Media Marketing industry survey found that the difference in the…

Strategic Discipline Will Never Go Out of Style, but Marketing Automation Can Give it a Whole New Look

Despite all of the news and noise about how complex the modern “customer journey” has become, we still meet Marketers frequently that are not using a very…

It’s Still Rock & Roll To Me

I was recently driving my kids from soccer practice and heard this classic Billy Joel song on the radio. I guess it was the song, but for whatever reason, my mind went back to a marketing conference I attended last year. In the room were about 30 marketing leaders from a wide…

There’s no shortcut to planning

“Today I will do what other WON’T, so tomorrow I can accomplish what…

Looking back, a year at Ammunition

About one year ago, I made the fateful decision to leave Corporate…