The Nigerian Coca Cola Open Happiness Campaign

-

Campaign [noun]: an organized course of action to achieve a goal — Google

The Samsung Ecosystem We Never Had

-

Ecosystem [noun]: a biological community of interacting organisms and their physical environment. — Google

Whatsapp Broadcasts For Dummies

-

Broadcast [verb]: tell (something) to many people — Google

Life Lessons From Temple Run

-

Lesson [noun]: a thing learned by experience — Google

Forget Perfection. Just Do It

-

Perfectionism [noun]: refusal to accept any standard short of perfection — Google

How Effective Are Value Packages?

-

Value Pack [noun]: package containing multiple items that is less expensive than the same number of the items purchased singly — wordreference.com

Much Ado About Engagement Rate

-

Engagement rate [noun]: a metric that measures the level of interaction that a piece of created content is receiving from an audience. ~ Trackmaven.com

Two Reasons Your Brand Isn’t Getting the Best from Social Media

-

Social Media [noun]: websites and applications that enable users to create and share content or to participate in social networking — Google

When Numbers Trump Common Sense

-

Data [noun]: things known or assumed as facts, making the basis of reasoning or calculation — Google

Why Principles Won’t Help You

-

Rules [noun]: one of a set of understood regulations or principles governing conduct or procedure within a particular area of activity — Google