Analytics Fundamentals

Every right decision in e-commerce is based on valid metrics.

A product page is where e-commerce customers spend most of the time and make the final decision about completing a purchase.

The most significant challenge e-commerce businesses are facing every day is turning potential buyers into customers.

One of the key elements in growing an online business is building your email list.

In the first part of the churn article series, we looked at customer churn in the eCommerce business, why it’s important to track and how…

As a marketer, you spend time creating articles, ads, videos, or emails trying to communicate and persuade your visitors to make…

A few years back, when more and more marketing channels started coming up, marketers saw the need to save time on data reporting tasks by…

CAC is the customer acquisition cost. Definitely one of the most important #metrics for eCommerce businesses.

If it can be measured, it can be improved.