A Beginner’s Guide to Cohort Analysis: the Most Actionable (and Underrated) Report on Google Analytics

The evolution of consumer behavior in the digital age

3 major shifts in marketing paradigms in the 21st century and where we are going next

Humanlytics “Google Analytics Fundamentals” Video Series Episode 1:

What is Google Analytics, and why is it important to my business?

How to Set Up Goal Funnel Visualization Reports on Google Analytics

Find Funnel Drop Off Points to Maximize Your Conversion Rate

How to track events on your website with Google Tag Manager

A step-by-step guide, no coding required

Augmented Analytics Demystified

What It Means and Why It is the Future of Data Analytics

Submitting your first Google Analytics Reporting API Request

We will code, we will have fun, but you…

An In-Depth Look at Attribution Modeling in Digital Marketing

A.K.A. Why your marketing ROI is almost always inflated

How to Use Customer Segmentation in Google Analytics to Build Your Buyer Persona

A How-To Guide on Building User Segments to Add Value to Your Business