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Analytics for Humans

We examine how technologies can work with humans to create a brighter future for everyone. To that end, we showcase augmented analytics tools we are building to bring us closer to that vision. Beta test our AI-powered marketing analytics tool for free: bit.ly/HMLbetatest

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Google Analytics

Bill Su in Analytics for Humans

A Comprehensive Guide on Attribution Analysis in Google Analytics

Using Google Analytics for…

Bill Su in Analytics for Humans

An In-Depth Look at Attribution Modeling in Digital Marketing

A.K.A. Why your marketing ROI is almost always inflated

Victoria Apodaca in Analytics for Humans

Data Points 2.0: 5 Must-Read Articles for Google Analytics for SMEs

5 Articles Full of Google…

Bill Su in Analytics for Humans

Bringing your cohort analysis in Google Analytics to another level

Chapter 2 - A Beginner’s Guide to…

Bill Su in Analytics for Humans

What is Cohort Analysis and How Should I Use it?

A beginner’s guide to cohort analysis in Google Analytics

Last week, I asked our Analytics for Humans community on Facebook for a few suggestions on topics they’d like to learn more…

Bill Su in Analytics for Humans

More on Segments in Google Analytics

Permanent, Dynamic, and Sequence Segments, oh my!

Welcome back to our beginners guide on using segments in Google Analytics! If you remember last week’s article, it was all about how you can and should be…

Bill Su in Analytics for Humans

How and why you should be using User Segmentation in Google Analytics

Who are all these people on my website and how do I categorize them?

Bill Su in Analytics for Humans

Submitting your first Google Analytics Reporting API Request

We will code, we will have fun, but you…

Bill Su in Analytics for Humans

Pre-ordering and filtering using the Google Analytics API — a starter guide

Chapter 4 of our Google Analytics API Guide for Absolute Beginners