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Articles by Costello

We believe that in a world with smarter customers and more competition sales professionals win by creating value for their customers. We’re sharing lessons learned helping sales professionals succeed in a world of rising expectations.

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Sales

Frank Dale in Articles by Costello

Jun 20, 2018

Why We Raised an Additional $2.1 Million

This morning we announced that Costello raised an additional $2.1 million from leading venture capital firms across the country. The funds will help us double the size of our product team and add sales and customer success people to support the demand for our…

Teresa Weirich in Articles by Costello

Feb 25, 2018

The Biggest Trends Affecting Today’s Sales Leaders — And How They Should Respond

Teresa Weirich in Articles by Costello

Feb 22, 2018

5 Ways Sales Professionals WIN By Creating Value For Stakeholders

Teresa Weirich in Articles by Costello

Feb 20, 2018

People > Processes: A Conversation with Ally Brettnacher, Senior Account Executive at Sigstr

In our first four People > Process posts, we featured Melissa Gindling, AE at Levementum, Jonathan Sherman, SAE at Pluralsight, Simon Mutlu, Large Enterprise Accounts at…

Teresa Weirich in Articles by Costello

Feb 11, 2018

6 Top Traits of High Impact Sales Leaders

Sales leaders have a tremendously difficult job. Essentially, they have multiple layers…

Teresa Weirich in Articles by Costello

Feb 5, 2018

$12B Is Spent Annually to Increase Sales Activity Volume — But It’s Not Working

Teresa Weirich in Articles by Costello

Jan 28, 2018

People > Processes: A Conversation with Jonathan Sherman, SAE at Pluralsight

In our inaugural People > Process post featuring Melissa Gindling, AE at Levementum, we began to uncover the incredible work that frontline sales professionals do every day, which is to help their…

Teresa Weirich in Articles by Costello

Jan 24, 2018

How ValiMail’s “Sales Lab” Drives An Operationalized Sales Approach

Chris Dailey, Director of Operations at ValiMail, is no stranger to improving sales performance. With over 16 years of experience building sales operations for tech companies, Chris has developed a tried and true…

Teresa Weirich in Articles by Costello

Jan 22, 2018

People > Process: A Conversation with Melissa Gindling

As a community, it’s easy to gloss over the doers — those that do the work of relationship building and solutioning and selling day in and day out. It’s often more fun to talk about sales leaders and as a result, we often put them on a…

Teresa Weirich in Articles by Costello

Jan 19, 2018

Consultative Versus Competitive: Bloomerang’s Rare (But Effective) Sales Approach