Articles by Costello

The 4 Most Important Resources Sales Professionals Need For Fast Ramp up

Breaking Down “Lag-Time” In The Sales Process

One of the more common myths in the world of enterprise sales is that when sales…

What is Agile Selling, and Why Does it Matter to Sales Organizations?

People > Process: A Conversation with Melissa Gindling

As a community, it’s easy to gloss over the doers — those that do the work of relationship building and solutioning and selling day in and day out. It’s often more fun to talk about sales leaders and as a result, we often put them on a…

$12B Is Spent Annually to Increase Sales Activity Volume — But It’s Not Working

5 Ways Sales Professionals WIN By Creating Value For Stakeholders