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Articles in english
From time to time, I let myself lose in front of a keyboard. Sharing some thoughts of mine…
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AI: Augmented Imagination
AI: Augmented Imagination
Back in 2013, a year after being acquired by Facebook, Instagram began to be massively adopted and used by many people, surpassing the…
Fernando Barbella
Apr 24, 2023
This article was not made with (artificial) intelligence — but the header was
This article was not made with (artificial) intelligence — but the header was
Like any professional activity that has somehow been impacted by some kind of new technology, advertising is an activity that -thanks to…
Fernando Barbella
Apr 3, 2023
Five minutes of unsolicited garbage
Five minutes of unsolicited garbage
That’s exactly what I get every time I try to browse -or scroll down- through one of my Social Media feeds. In this case, Instagram. A…
Fernando Barbella
Oct 24, 2021
This too shall pass
This too shall pass
Countries closing down borders. Companies asking their employees to work from home. Markets going bonkers. Infodemic all over the place…
Fernando Barbella
Mar 20, 2020
"Media plan? Where we're going we don't need media plans."*
"Media plan? Where we're going we don't need media plans."*
(Note, before someone gets their feelings hurt: I'm totally aware of how important a well designed and implemented media plan is, and how…
Fernando Barbella
Jun 19, 2019
Please make yourself uncomfortable
Please make yourself uncomfortable
Let’s admit it: we can certainly say these days most of the advertising industry is obsessed on pushing ‘content’ and distributing stuff…
Fernando Barbella
Apr 29, 2019
The risk of B2B (Being 2 Boring)
The risk of B2B (Being 2 Boring)
If you ever had the chance to work on B2B campaigns, you know how specific they can be, both in terms of the messaging and when it comes to…
Fernando Barbella
Mar 2, 2018
The algorithm is gonna get you
The algorithm is gonna get you
🤔 Worried Faces. Conversations trying to avoid the elephant in the room, and more worried faces here and there. Endless speculations about…
Fernando Barbella
Feb 24, 2018
When brands understand Pop Culture
When brands understand Pop Culture
I know it’s weird to start like this, but let’s start with a clarification: I personally don’t know Fernando Machado Global CMO at Burger…
Fernando Barbella
Feb 21, 2018
Go ahead: break your phone
Go ahead: break your phone
Two weeks ago, for not apparent reason, from one day to another, the WiFi of my Google Pixel, the one that I’ve been using non-stop for the…
Fernando Barbella
Dec 5, 2017
FIVE GUYS
FIVE GUYS
(side note: this post is not at all related to the fast-food chain… or is it?)
Fernando Barbella
Nov 14, 2016
We should be Hit Makers
We should be Hit Makers
Please, before you continue reading this, have a browse of your Spotify, SoundCloud or iTunes playlists. In fact, press PLAY and enjoy some…
Fernando Barbella
Mar 24, 2015
Here’s to the not so crazy ones…
Here’s to the not so crazy ones…
Fernando Barbella
Jun 22, 2014
Signs from the near future
Signs from the near future
Futurist predictions in technology can be exciting or downright scary. Here are some exercises on what we can expect to see in the near…
Fernando Barbella
May 18, 2014
Stealing fuel from the tank
Stealing fuel from the tank
(Originally published in Creative Social Blog, 30.sep.2013)
Fernando Barbella
Sep 25, 2013
Jekyll, Hyde & Digitality
Jekyll, Hyde & Digitality
(Originally published in Creative Social Blog, 13.sep.2013)
Fernando Barbella
Aug 30, 2013
Less tools, more communication
Less tools, more communication
(Originally published in Creative Social Blog, 13.apr.2010)
Fernando Barbella
Aug 19, 2013
Being an early abandoner is an option
Being an early abandoner is an option
(Originally published in Creative Social Blog, 10.apr.2010)
Fernando Barbella
Aug 19, 2013
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