Own, honest, & the originals

Based on the general customer behaviour patterns found in most businesses.

A milestone-based approach that optimises time, effort and cost by bringing better transparency and accountability…

A stencil that is evolved through frequent feedback over years of building digital product& service-based experiences.

Insights from gamification projects done for a product based tech startup (TravelTriangle.com) combined with my learnings from 10+years of…

As a character designer and animator, trained in human-centered design, here is my take on creating soulful personas…

A theoretical framework for non-designers to get a better sense of the product design world through two fundamental differences.

An opinion essay on hiring product designers wisely. (a beginner’s cheat sheet for understanding the contrasting competency areas

Based on 3 distinctive and yet related parameters & insights from practical experiences

A corporate leadership ladder for product designers with additional career tracks with a redefined scope of work.

All domains grow nuanced when pushed by higher challenges and gradually they split into multiple sub-domains. The product design is no…