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Evolution of Programmatic Marketing: Google Expands Connected TV Advertising Options
Evolution of Programmatic Marketing: Google Expands Connected TV Advertising Options
Google Inc., an American multinational technology company that specializes in cloud computing, online advertising technologies, search…
Sharoon Emmanuel
Jul 29, 2019
7 Online Advertising Updates Every Business Owner Should Know
7 Online Advertising Updates Every Business Owner Should Know
As the digital space is always evolving, it is important to keep up with all the updates. A major portion of the evolution of these…
Sharoon Emmanuel
Mar 1, 2019
Social Media Advertising Guide: Top Platforms UAE’s Businesses Should Invest in 2019
Social Media Advertising Guide: Top Platforms UAE’s Businesses Shou...
Whether you are a startup or a well-established business looking to unleash the full potential social media marketing, your very first…
Sharoon Emmanuel
Feb 21, 2019
Speaking Visually Matters for Ecom: Professional Product Photography Benefits
Speaking Visually Matters for Ecom: Professional Product Photograph...
As an e-commerce store, the products you sell are the backbone of your online business. The importance of great product photography cannot…
Sharoon Emmanuel
Apr 18, 2019
Cooking a Scrumptious SEO Strategy: Why Google Considers Breadcrumbs Yummy?
Cooking a Scrumptious SEO Strategy: Why Google Considers Breadcrumb...
Breadcrumbs are undoubtedly one of the most important parts of an intuitive website. Apart from providing navigational aid to users, they…
Sharoon Emmanuel
Jan 28, 2019
A Peek into the Search Trends That Defined UAE’s Restaurant Industry in 2018
A Peek into the Search Trends That Defined UAE’s Restaurant Industr...
In 2018, Google Search turned 20 years old and while the way people search on search engines has changed radically in that time, the…
Sharoon Emmanuel
Jan 10, 2019
Creating a Perfect Balance of Data & Creativity is Important for Effective Marketing?
Creating a Perfect Balance of Data & Creativity is Important for Ef...
In today’s digital age, the greatest marketing intersection is where creativity and data meet. According to a recent study, slightly over…
Sharoon Emmanuel
Jul 30, 2019
Why Cultivating an Online Presence is Important for Businesses?
Why Cultivating an Online Presence is Important for Businesses?
In the digital age of today, it is absolutely important for your businesses to develop an online presence. Whether it’s an online portal…
Sharoon Emmanuel
Jul 30, 2019
How Artificial Intelligence Is Transforming Content Marketing?
How Artificial Intelligence Is Transforming Content Marketing?
Content marketing involves a large amount of work ranging from creating quality content to marketing it to the right people to ensure…
Sharoon Emmanuel
Jul 30, 2019
Cracking the Growth Hacking Code: 5 Key Rules for Winning with Automated Digital Marketing
Cracking the Growth Hacking Code: 5 Key Rules for Winning with Auto...
Digital marketers today need to cope up with the ever-evolving needs of the consumers by carrying out an in-depth research of purchasing…
Sharoon Emmanuel
Jul 30, 2019
Prepare in Advance for the Programmatic Marketing Shift
Prepare in Advance for the Programmatic Marketing Shift
Programmatic can be extremely effective when it comes to reaping the full potential of digital marketing. Though the transition from…
Sharoon Emmanuel
Jul 30, 2019
Demise of the Linear Approach: Search Intent is Redefining the Marketing Funnel
Demise of the Linear Approach: Search Intent is Redefining the Mark...
As the sales funnel has evolved over time, the linear stratagem has been replaced by search intent. The new path from awareness to…
Sharoon Emmanuel
Jul 30, 2019
Why Voice is the Future of Digital Marketing?
Why Voice is the Future of Digital Marketing?
A recent analysis by Google reveals that more than 20% of current searches are already voice-led and this number is expected to reach up…
Sharoon Emmanuel
Aug 9, 2019
Why Programmatic Marketing Will Replace Traditional Digital Media Buying in Dubai UAE
Why Programmatic Marketing Will Replace Traditional Digital Media B...
By 2020, it is expected that most forms of digital media buying will be substituted with programmatic advertising. To stay ahead of the…
Sharoon Emmanuel
Aug 10, 2019
How Mobile Applications Can Enable an Unmatched Customer Experience for Restaurants
How Mobile Applications Can Enable an Unmatched Customer Experience...
The restaurant industry in UAE is booming like never before. The question is, how can restaurant owners make their business stand out…
Sharoon Emmanuel
Aug 10, 2019
Invest or Not to Invest: Answering Influencer Marketing FAQs
Invest or Not to Invest: Answering Influencer Marketing FAQs
Influencer marketing carries a lot of value when it comes to increasing awareness and engaging purchases of a brand or service. Since most…
Sharoon Emmanuel
Aug 10, 2019
Gauging Your Brand’s Health: 5 Metrics to Measure in 2019
Gauging Your Brand’s Health: 5 Metrics to Measure in 2019
For most consumer-facing companies, their brand is the most important asset they have. Brand managers and marketing officials are highly…
Sharoon Emmanuel
Sep 26, 2019
Explaining Performance Marketing: Demystifying the Key Components
Explaining Performance Marketing: Demystifying the Key Components
Performance marketing is completely changing the way how brands advertise and sell products. It has also revolutionized the success…
Sharoon Emmanuel
Sep 26, 2019
Google’s Important Algorithm Updates Impacting Your Business in 2019
Google’s Important Algorithm Updates Impacting Your Business in 2019
Every business with a website has to optimize it according to the norms set by search engines to rank high. Research reveals that over 90%…
Sharoon Emmanuel
Sep 26, 2019
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