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Digital Transformation & Strategy

Digital Transformation & Strategy
Evolution of Programmatic Marketing: Google Expands Connected TV Advertising Options

Evolution of Programmatic Marketing: Google Expands Connected TV Ad...

Google Inc., an American multinational technology company that specializes in cloud computing, online advertising technologies, search…
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Sharoon Emmanuel
5 Reason Why Mobility Is Changing the Landscape for Businesses | Bester Capital Media

5 Reason Why Mobility Is Changing the Landscape for Businesses | Be...

With smart devices quickly becoming part of the corporate ecosystem, mobility services are having a weighty impact on enterprises.
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Sharoon Emmanuel
7 Online Advertising Updates Every Business Owner Should Know

7 Online Advertising Updates Every Business Owner Should Know

As the digital space is always evolving, it is important to keep up with all the updates. A major portion of the evolution of these…
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Sharoon Emmanuel
10 Industries Where True Potential of Artificial Intelligence Lies

10 Industries Where True Potential of Artificial Intelligence Lies

Artificial Intelligence (AI) is revolutionizing industries by delivering greater personalization and automating processes to enable better…
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Sharoon Emmanuel
Digital Transformation Guide: Innovation Needs for Restaurants in Dubai

Digital Transformation Guide: Innovation Needs for Restaurants in D...

The word “innovation” has become a buzzword for a number of industries and sectors. With most businesses now integrating state-of-the-art…
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Sharoon Emmanuel
A Peek into the Search Trends That Defined UAE’s Restaurant Industry in 2018

A Peek into the Search Trends That Defined UAE’s Restaurant Industr...

In 2018, Google Search turned 20 years old and while the way people search on search engines has changed radically in that time, the…
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Sharoon Emmanuel
Creating a Perfect Balance of Data & Creativity is Important for Effective Marketing?

Creating a Perfect Balance of Data & Creativity is Important for Ef...

In today’s digital age, the greatest marketing intersection is where creativity and data meet. According to a recent study, slightly over…
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Sharoon Emmanuel
How Artificial Intelligence Is Transforming Content Marketing?

How Artificial Intelligence Is Transforming Content Marketing?

Content marketing involves a large amount of work ranging from creating quality content to marketing it to the right people to ensure…
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Sharoon Emmanuel
Cracking the Growth Hacking Code: 5 Key Rules for Winning with Automated Digital Marketing

Cracking the Growth Hacking Code: 5 Key Rules for Winning with Auto...

Digital marketers today need to cope up with the ever-evolving needs of the consumers by carrying out an in-depth research of purchasing…
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Sharoon Emmanuel
Demise of the Linear Approach: Search Intent is Redefining the Marketing Funnel

Demise of the Linear Approach: Search Intent is Redefining the Mark...

As the sales funnel has evolved over time, the linear stratagem has been replaced by search intent. The new path from awareness to…
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Sharoon Emmanuel
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