Archive of stories published by Better Brand Architecture

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2018

Ben Cornillie in Better Brand Architecture

Nov 2, 2017

How Quaker Broke the Brand

When you try to force a brand to be something counterintuitive to its big idea disaster follows. Brand research…

Ben Cornillie in Better Brand Architecture

Nov 13, 2017

One Rick-roll and a how to on Custom URLs

Custom built URLs are great ways to sort incoming traffic from varying sources, like…

Ben Cornillie in Better Brand Architecture

Aug 29, 2017

Taglines, Conception and Birth- guide to writing a solid Tagline

Ben Cornillie in Better Brand Architecture

Oct 19, 2017

Brand Consistency Examples From Law & Order

The Other day I turned the TV on to an episode of Law & Order SVU and realized…

Ben Cornillie in Better Brand Architecture

Dec 12, 2017

Six Things To Keep In Mind During A Rebrand

In the words of Rodney Dangerfield’s headstone “There goes the neighborhood.” For…

Teagan Burns in Better Brand Architecture

Jun 15, 2018

5 Key Steps to a More Genuine Brand Voice

Written by Team Deksia, Edited and Illustrated by Teagan Burns

Ben Cornillie in Better Brand Architecture

Sep 28, 2017

Go Make a Name for Yourself — 5 Steps to Creating a Brand Name

Ben Cornillie in Better Brand Architecture

Nov 21, 2017

Yello Dumpster Case Study

In 2013 Deksia began marketing for Yello Dumpster. By 2014 Yello had gained over 100k in additional income, as a…

Teagan Burns in Better Brand Architecture

May 18, 2018

Chapter 1: What Branding Can Do for Your Business

Ben Cornillie in Better Brand Architecture

Oct 24, 2017

Leave the cow. Take the brand.

Originally a brand was a burnt mark that was seared into packages and livestock to signify ownership. A…

These were the top 10 stories published by Better Brand Architecture; you can also dive into yearly archives: 2017, 2018.

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Better Brand Architecture

With over a decade of experience bringing brands to life, we’ve learned a thing or two over the years. This publication is where we share some of our experiences and insight on how to build a more impactful brand identity.

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