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Rebranding Strategy: Your new brand should represent who you ARE, not who you WERE.
Rebranding Strategy: Your new brand should represent who you ARE, not who you WERE.
Posted by The Deksia Team & filed under Branding.
Teagan Burns
Jul 2, 2018
How to Write a Winning Brand Statement
How to Write a Winning Brand Statement
Written by Team Deksia, Edited and Illustrated by Teagan Burns
Teagan Burns
Jun 22, 2018
5 Key Steps to a More Genuine Brand Voice
5 Key Steps to a More Genuine Brand Voice
Written by Team Deksia, Edited and Illustrated by Teagan Burns
Teagan Burns
Jun 15, 2018
The Importance of Great Brand Communication
The Importance of Great Brand Communication
Written by the Deksia Team, Edited and Illustrated by Teagan Burns
Teagan Burns
May 30, 2018
Chapter 2: How to find the right agency
Chapter 2: How to find the right agency
You can find Chapter 1 here or on Deksia’s website
Teagan Burns
May 18, 2018
Chapter 1: What Branding Can Do for Your Business
Chapter 1: What Branding Can Do for Your Business
Written by Jillian Smith, Edited and Drawn by Teagan Burns
Teagan Burns
May 18, 2018
Six Things To Keep In Mind During A Rebrand
Six Things To Keep In Mind During A Rebrand
In the words of Rodney Dangerfield’s headstone “There goes the neighborhood.” For many companies a rebrand can be a jarring experience…
Ben Cornillie
Dec 12, 2017
Yello Dumpster Case Study
Yello Dumpster Case Study
In 2013 Deksia began marketing for Yello Dumpster. By 2014 Yello had gained over 100k in additional income, as a direct result of Deksia’s…
Ben Cornillie
Nov 21, 2017
One Rick-roll and a how to on Custom URLs
One Rick-roll and a how to on Custom URLs
Custom built URLs are great ways to sort incoming traffic from varying sources, like say an article posted to Medium. Just take the Custom…
Ben Cornillie
Nov 13, 2017
How Quaker Broke the Brand
How Quaker Broke the Brand
When you try to force a brand to be something counterintuitive to its big idea disaster follows. Brand research determines success or…
Ben Cornillie
Nov 2, 2017
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