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Blank Slate
Demystifying mobile with a new approach to the modern consumer.
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Mobile in different parts of the world
Mobile in different parts of the world
2016 was the first year in which smartphones became more widely used than desktop devices worldwide. As noted in Mobile vs Desktop…
Duncan Walker
May 15, 2017
When I buy things on my phone
When I buy things on my phone
I was trying to make a purchase on my phone the other day, while riding home on the T after work. I just wanted to buy a pair of jeans from…
Kaitlyn Kirkaldy
May 11, 2017
How big is mobile?
How big is mobile?
Over the last ten years, desktop usership has been fairly stagnant. During the last two years, however, there has been a noticeable…
Duncan Walker
May 9, 2017
What publishers post on Facebook
What publishers post on Facebook
I took 32 publishers on Facebook representing some of the most-followed publisher pages across a variety of industries and analyzed all…
Duncan Walker
May 3, 2017
Why we see the branded messages we do
Why we see the branded messages we do
Like most marketers, I tend to notice the ads I see more than your average consumer. The utter irrelevance of the ones I’ve seen lately got…
Kaitlyn Kirkaldy
Apr 25, 2017
Gateways (part 2)
Gateways (part 2)
In Gateways (part 1) we introduced the concept of gateways. Check out that primer to this article if you haven’t already read it.
Duncan Walker
Apr 20, 2017
Gateways (part 1)
Gateways (part 1)
When was the last time you manually typed a web address, character by character, into your browser? w, w, w, dot…
Duncan Walker
Apr 13, 2017
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