Blank Slate

When I buy things on my phone

I was trying to make a purchase on my phone the other day, while riding home on the T after work. I just…

How big is mobile?

Over the last ten years, desktop usership has been fairly stagnant. During the last two years, however, there has been a…

What publishers post on Facebook

I took 32 publishers on Facebook representing some of the most-followed publisher pages across a variety of industries and analyzed all their posts since the start of 2015. That’s 742,490 posts. Here are my findings.

Why we see the branded messages we do

Like most marketers, I tend to notice the ads I see more than your average consumer. The…

Gateways (part 1)

When was the last time you manually typed a web address, character by character, into your browser? w, w, w, dot…

If you’re like most people in 2017, you rarely type a web address. But you’re visiting more sites than you ever have, so how are you discovering and getting…

What consumers do on their phones

We know that people are using their phones more than ever, but do we know what people are actually doing on their phones?

Seven large studies have been published over the last couple of years that shed light on how first-world consumers use…

The paradox of “mobile responsive”

If you don’t follow SEO updates, in 2015, Google changed its algorithms to favor mobile-friendly…