10 Takeaways from the Blue Collar Wine Guide

This article first ran on Forbes.com on Friday, December 4.

I may have started the Blue Collar Wine Guide as a dare, but it has turned out to be one of the most eye-opening projects I’ve ever done.


Day 29: Perini Macaw Moscato

A few days ago I wrote about Barefoot wines, and why its Pink Moscato delivers on the promise of customer satisfaction: I didn’t buy that wine to take it “seriously.” I bought it just to drink, quickly and for fun, which was exactly what its marketing and packaging led me to…


Day 27: Barefoot Pink Moscato

About a week ago, as I was writing in this series about Whitehaven Sauvignon Blanc, I said that “story” wasn’t once mentioned to me as a motivator for a wine purchase. Which is an omission, I wrote, that should give pause to both wine marketers and writers (myself included)…

Blue Collar Wine Guide: An Experiment
Blue Collar Wine Guide: An Experiment
30 Days. 30 Wines. And the Real People Who Drink Them.
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