This article first ran on Forbes.com on Friday, December 4.
I may have started the Blue Collar Wine Guide as a dare, but it has turned out to be one of the most eye-opening projects I’ve ever done.
A few days ago I wrote about Barefoot wines, and why its Pink Moscato delivers on the promise of customer satisfaction: I didn’t buy that wine to take it “seriously.” I bought it just to drink, quickly and for fun, which was exactly what its marketing and packaging led me to…
This week I’m traveling in Brazil and looking, of course, to put myself in the shoes of a typical wine consumer in Brazil.
When I do that, here are a few things I know:
About a week ago, as I was writing in this series about Whitehaven Sauvignon Blanc, I said that “story” wasn’t once mentioned to me as a motivator for a wine purchase. Which is an omission, I wrote, that should give pause to both wine marketers and writers (myself included)…
I never thought to look at Whole Foods.
Guest post by Elisabetta Tosi, Italian wine writer and consultant based in Valpolicella, Italy
“The wine of this month is a typical example of its category: a unmistakable Cabernet Sauvignon of Veneto, which must be only distantly related…
The idea of this series is to “stand in the shoes of Jane-and-Joe-in-front-of-a-wall-of-wine.”…
For a series about wines that people really drink, and drink a lot, it’s hard to bypass Cupcake.
Curious about the trend of portable single-servings of wine — MANCAN, anyone? — I started asking around for…
Day 21: Whitehaven Sauvignon Blanc
Several times over the course of this Blue Collar Wine project, the name “Whitehaven” has come up.