Meet Our Leadership

Daniel Williams is the co-founder and CEO of BlueLena. He is an experienced entrepreneur and senior media executive who has been an industry leader in audience-driven media management for over two decades. Daniel began his career with the McClatchy Company and has…

James Gold is the Co-Founder and Managing Partner of BlueLena. He has served in senior management positions with US media companies for over thirty years. He is the former SVP/CMO of the New York Times Regional Group, and prior to that held executive roles with American…

Prior to joining BlueLena in January 2021, Ned Berke served as Program Director, Audience Development at the Center for Cooperative Media. In that role, he provided consulting, training and strategic services to local, regional, niche and investigative…

Danielle Beausoleil joined BlueLena in April, 2021 following a six-year career with LEAP Media Solutions (a division of BlueVenn) where she led the fifteen-member Agency Services team responsible for delivering end-to-end, omni-channel…

Waqas Ahmed joined BlueLena in July, 2021 as a reader revenue analytics fellow to help unlock strategic insights and actionable information by connecting publisher site analytics with the first party data compiled through our registration, activation…

Megan Vaughn joined BlueLena in November, 2021 as Agency Services Manager to oversee the deployment, integration and ongoing optimization of marketing automation technology and data analytics to drive audience and revenue growth for publishers.