BLUELENA

Just days prior to the announcement of its acquisition by G/O Media, Quartz announced that it was dismantling the paywall that it deployed in 2019 and which helped convert 25,000 readers to paid members.

Why won’t some people pay for news?

A qualitative study out of Amsterdam examines "why don't people pay for news," and Mark…

Best practice approaches in reader surveys

Local Media Association published this excellent report on how surveys helped five…

This month we are talking about 1st party data, and why publishers are prioritizing the growth of their audience databases in preparation for the imminent “death” of 3rd party tracking cookies across the leading web browsers (see: “all you need to know about third-party…

We are thrilled to welcome four new members of the BlueLena team, each representing impressive and diverse backgrounds in newsmedia — spanning technology development, fundraising campaign management, marketing and editorial communications…

RALEIGH, NC, March 28, 2022 — Sparkloop, the industry-leading newsletter referral platform, has joined the BlueLena technology stack to help bolster audience growth on behalf of our publishing…

Republished from LocalMedia.org

(February 24, 2022) — To further its mission to help local media companies discover new and sustainable business models, Local…

Republished from PR Newswire

SAN FRANCISCO, Feb. 24, 2022 /PRNewswire/ — Newspack, a unit of WordPress.com that serves over 150 independent news publishers, is pleased to announce that it has entered into a business agreement with BlueLena…