Goods-Dominant Logic versus Service-Dominant Logic

Designing for Service: Creating an Experience Advantage

What is Service Design?

Context

“What something is (the totality of what it means) to someone corresponds to the…

Voice of the Customer

While businesses have financial objectives, they don’t exist to make money. In “Design for Lean Six Sigma: A Holistic…

The Customer Journey

Focusing on process is important, it’s cliché but, the inches we need really are all around us. And by focusing on…

Tokenization: The Key to Coordination

What are ‘tokens’ in the context of Web3?

How the Imminent Recession Could Save Web3

People are hurting, markets are crashing, particularly in the web3 space.

#Build in Public

Building in public makes companies more valuable. It does this by making three things better: product development, marketing, and quality. These are positive side-effects of a culture of genuine transparency and active collaboration. Service designers, with their holistic view and diverse skillset…