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My hunch that a bunch of YouTubers shouldn’t serve your child lunch

My hunch that a bunch of YouTubers shouldn’t serve your child lunch

Article originally published in The Drum
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Paul Bailey

Constraints the bring focus

This article was originally published on JP Castlin’s excellent enewsletter Strategy in Praxis.
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Paul Bailey
How Creators Are Challenging Traditional Brand Strategy

How Creators Are Challenging Traditional Brand Strategy

I recently put a post up on LinkedIn asking whether the creators are taking over from the ‘traditional’ brands.
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Paul Bailey
How you’re recognised

How you’re recognised

Working for a brand agency, I am often approached to handle the strategy for a ‘rebrand’.
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Paul Bailey
The Art Of Brandalism

The Art Of Brandalism

There is an image of an advertising campaign poster making the rounds on social media that has been marked with comments that question the…
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Paul Bailey
6 Brand Strategy Models For Focus And Structure

6 Brand Strategy Models For Focus And Structure

For over 20 years, I’ve been working in or running my own branding agency. First design side, and then moving strategy side, I’ve learned a…
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Paul Bailey
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