This article was originally published on JP Castlin’s excellent enewsletter Strategy in Praxis.
I wanted to open this by highlighting JP’s work on adaptive strategy. For me, the work he and his upcoming-book co-author Steve McCrone are doing with adaptive…
Working for a brand agency, I am often approached to handle the strategy for a ‘rebrand’.
Creativity is growth.
So, it’s the Tokyo Olympics very soon and there are numerous issues around the safety of athletes, the…
Customers, consumers, clients — whatever we call the people who buy your product or service, no…
Back when I was an art student I had a very wise and passionate art teacher. Among the most common…
