Archive of stories published by Brand Intimacy

Homepage

Open in app

All

MBLM in Brand Intimacy

May 21, 2015

Apple Watch Ethnography Study: Part 1

THE EMOTIONS AND BEHAVIORS OF REAL APPLE WATCH USERS

Mario Natarelli in Brand Intimacy

Apr 24, 2015

Building the Apple Watch

A behind the scenes account (PART I)

Mario Natarelli in Brand Intimacy

Feb 3, 2019

Big, Bad, and Ugly

The tumultuous branding year in review.
by Mario Natarelli

MBLM in Brand Intimacy

Nov 9, 2023

Disney: A Best-in-Class Brand

How Disney continues to dominate the Brand Intimacy Rankings

MBLM in Brand Intimacy

Jun 25, 2015

Apple Watch Ethnography Study: Part 2

GAINING MOMENTUM AND GETTING INTO A RHYTHM

MBLM in Brand Intimacy

Mar 8, 2016

Women and Brand Intimacy

Better understanding how and why women form intimate brand relationships

2 responses

MBLM in Brand Intimacy

Nov 9, 2023

LVMH: A Lesson in Luxury

Why Luxury Brands Struggle to Build Strong Emotional Connections

MBLM in Brand Intimacy

Feb 3, 2019

Decoding the Connections We Build with Our Favorite Celebrities

MBLM in Brand Intimacy

Oct 15, 2015

Searching for Customer Intimacy

The new marketing reality

MBLM in Brand Intimacy

Jul 18, 2015

BIG BRAINS.

BAD BRANDS.

The Marketing Wasteland of B2B Financial Services Brands

These were the top 10 stories published by Brand Intimacy; you can also dive into yearly archives: 2014, 2015, 2016, 2019, and 2023.

About

Brand Intimacy

Revealing the marketing science behind the bonds we form with the brands we use and love.

More information