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Brand Intimacy
A new marketing paradigm for our increasingly interconnected world.
Why Brand intimacy?
Brand Intimacy Study
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Leverage the Power of Emotion
Leverage the Power of Emotion
It’s like CPR for Your ROI
MBLM
Nov 9, 2023
Staying Clear of Brand Indifference
Staying Clear of Brand Indifference
Steer clear of brand indifference by reviewing our latest article, pointing out some painful brand failures and tips to keep the love…
MBLM
Nov 9, 2023
Brand Intimacy Dimensioned Across Three Ecosystems: Our Bodies, Our Smartphones, and Our Homes
Brand Intimacy Dimensioned Across Three Ecosystems: Our Bodies, Our...
New perspectives on how we connect with brands in different environments
MBLM
Nov 9, 2023
LVMH: A Lesson in Luxury
LVMH: A Lesson in Luxury
Why Luxury Brands Struggle to Build Strong Emotional Connections
MBLM
Nov 9, 2023
Disney: A Best-in-Class Brand
Disney: A Best-in-Class Brand
How Disney continues to dominate the Brand Intimacy Rankings
MBLM
Nov 9, 2023
The Continued Strength of the Smartphone Ecosystem
The Continued Strength of the Smartphone Ecosystem
Exploring the Different Components within the Smartphone Ecosystem
MBLM
Nov 9, 2023
Dimensioning the Four Forms of Intimacy
Dimensioning the Four Forms of Intimacy
How consumers are getting “intimate” with brands
MBLM
Nov 9, 2023
Gaming Gets Intimate
Gaming Gets Intimate
Comparing the performance of the top-ranking gaming brands
MBLM
Nov 9, 2023
Retail Roundup
Retail Roundup
Comparing the top-performing retail brands
MBLM
Nov 9, 2023
Tesla Triumphs
Tesla Triumphs
Exploring the strong performance of Tesla in this year’s Brand Intimacy Study
MBLM
Nov 9, 2023
Amazon Wins the Battle for Customer Intimacy
Amazon Wins the Battle for Customer Intimacy
Decoding Its Winning Brand Formula
MBLM
Nov 10, 2023
The Smartphone Ecosystem
The Smartphone Ecosystem
How technology brands build and maintain Brand Intimacy
MBLM
Nov 10, 2023
Charting Jeep’s Roadmap to Greater Brand Intimacy
Charting Jeep’s Roadmap to Greater Brand Intimacy
A look back on a year of successfully leveraging emotion
MBLM
Nov 10, 2023
Luxury: Dior Shines Brightest
Luxury: Dior Shines Brightest
Examining Dior’s growth in the Luxury industry
MBLM
Nov 10, 2023
How Emirates Airlines Soared to New Heights of Intimacy
How Emirates Airlines Soared to New Heights of Intimacy
Taking off with UAE customers in an industry that often remains grounded
MBLM
Nov 10, 2023
Carsharing Brands Head-to-Head Mexico
Carsharing Brands Head-to-Head Mexico
Helping to solve the big city’s mobility problem
MBLM
Nov 10, 2023
Ben & Jerry’s Secret Ingredients for Brand Intimacy
Ben & Jerry’s Secret Ingredients for Brand Intimacy
Rewriting the recipe for success in the consumer goods industry
MBLM
Nov 10, 2023
Chick-fil-A: Climbing the Brand Intimacy Rankings
Chick-fil-A: Climbing the Brand Intimacy Rankings
Examining the emotional bonds this chicken leader has built
MBLM
Nov 10, 2023
A Month With the Apple Watch
A Month With the Apple Watch
Gaining Momentum and Getting Into a Rhythm
MBLM
Nov 10, 2023
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