The Rise of Conversational Interfaces and the Great Shift in How Brands Must Communicate

Conversational interfaces will unseat the graphical ones and become the dominant way for human-computer…

Your brand is a game — make me want to play it

Let’s apply game design philosophy to understand what…

The world has changed — now copywriters need to change too

From web services to apps and VR, we know that text is still important to create strong coherent digital experiences. But today’s copywriters are lacking the tools and the status to be invited to shape the future. Could the…

A master class in writing with only one advice — for copywriters and writers of fiction alike

There are a million and one things going into good writing, but one stands out. Hint: it’s not telling.

Verbal identity: It’s not all about looks

You have spent tens of thousands, maybe hundreds of thousands, on your brand’s visual identity. You’re looking good. Real good. But what is good looks worth if there’s nothing under the surface?

A new way of thinking and working for creative teams, inspired by Burning Man

I want to introduce a new way of thinking and working for creative teams, inspired by the possibilities of digital tool Realtimeboard and the philosophy and culture of participatory festival…

Hello conversational — farewell websites

With conversational interfaces, we use natural language to communicate with our computers, instead of graphical interfaces. This will be the end of the website as…

Follow the user’s journey to succeed with emotional writing in UI

Visual design often manages to be functional as well as emotional. But when we talk about text, especially in a UI, the latter layer is…

How we think about brand voice — and what brands can learn from it

More and more brands are trying to find their own voice. The best reap the benefits, while most are stuck in brand language hell. Here, we give you our thoughts about how to find the voice of your brand.