Luke and Jason are copywriters at Simple Truth. Even though their strongest design skill is switching from Helvetica to Georgia, we let them review all 32 NFL team logos.

Read part 1 here.

Luke and Jason are copywriters at Simple Truth. Like most writers, they have no design skills. Despite this indisputable fact, they have many…

The Executives’ Club of Chicago recently brought together Charles Adler, Andrew Macdonald and Elliot Greenberger to talk about the new sharing economy. Adler is the…

In early May, Mark Wilson at Fast Company spotted a redesigned Netflix logo. The headline: “Netflix Has A Boring New Logo It Doesn’t Want To Talk About.” Shots fired!

Realities of brand evolution

Simple Truth partners Susan Bennett, Mark Drozd and Rhonda Kokot have been working together since 2000 — they…