Earlier this year I read an article on Entrepreneur called Consistency Is King, Queen and All the Aces when it comes to branding. Sounds familiar. I’m sure we’ve all heard it a million times; to achieve greater impact a brand must act and…
Each day, over 130.000 new companies are founded. That means that over 130.000 new brands are created every day either by default or by purpose. Normally, getting a corporate identity is one of the first things a new company gets done. It‘s one of the first times a new…