4 Tips: How to get more donations with your print ads

Be sure to “know your audience” when resigning from a job

Over the course of my career I have only resigned from a handful of jobs; but I recently experienced resigning from two jobs within the span of 4 months. Which means I’ve had the pleasure of going online more than once to research…

Why we care about the ex-Verizon guy

A handful of months ago I was watching TV, when this guy showed up on my screen

If you buy these brands, then you’re a jerk

Not according to me, however. You’re a jerk according to the brand itself.

“Being P.C.” has only been “sounding P.C.” all this time

Decades ago there was a movement of political correctness. Of “being P.C.”. Being politically correct meant adopting terminology that would not intentionally or unintentionally be received as derogatory or offensive. It’s based on a…

Black Friday: The Brands versus The People (who will win??)

[Here is some background context for readers who live outside the USA: The Friday after Thanksgiving has traditionally been a day when retailers offer major sales and discounts to jump-start Christmas shopping. This day is…

How to know your [BLANK] when playing [BLANK]

The holidays are coming up and there’s a good chance you’ll find yourself…