How Advertising Can Create Positive Social Change

This article originally appeared on the AdCouncil’s…

How to design an impactful protest sign

Over the course of my career, I’ve worked on and studied how to use marketing…

The one where the campaign implodes

This is a story I love to tell.

Using descriptive norms in messaging

Using descriptive norms can provide behavioral cues for our…

Why it’s a mistake to call it a shark attack

I am both intensely fascinated by and immensely scared of sharks. Because of this…

What Moana teaches us about behavior change

Many times, when teaching the concepts and techniques of behavior change marketing…

Fake Authenticity in Advertising

We hear a lot about authenticity these days. Authentic leadership; being our authentic selves…

4 Tips: How to get more donations with your print ads

Fads versus Trends

How do we know if an idea will become just a fad instead of a trend? Luckily, there…