The problem with problem trees

Problem trees can be incredibly useful and insightful, but beware of…

Our audiences don’t go from point A to point B

I know we wish our audiences would jump from their…

When should we start something new?

Why is setting goals in January so popular to do? One reason is…

Starting vs. sustaining a new behavior

What gets our audience started on adopting a new behavior will…

This or That: Social Proof or Influencers?

Which motivator would you choose to get more people engaged…

This or That: Intrinsic Benefits or Responsibility?

Rethinking…The Future

If fictional stories help us create the future, then what do we create when…

Rethinking…Sacrifice

Let’s emphasize self-care over self-sacrifice in our work so we can truly bring…

Rethinking…timelines

Once we’re successful at changing behavior, we may still have work to do…

Leading with love (for our audiences)

Leading with love means we channel empathy for our audiences and…