Louis CK, as I’ve already told you, is a marketing genius. Now, just as the crazy-successful comedian is making a name for himself in media distribution and becoming more and more wealthy, Louis CK is also showing just how well he…

And I thought Elvis Costello was smart.

Actually, Costello is a marketing genius, but Louis CK may be even smarter. The everything-I-say-is-dirty comedian started selling his latest concert film a couple of…

Last week I suggested that unless he’s a real altruist Elvis Costello is a marketing genius. Over the…

From 1997 to 2002, Apple’s main advertising campaign encouraged us to “Think Different”. It was a plea to do exactly that, by getting away from Microsoft Windows. It was a business request for very real business change.

Early this year, I received a call from a comedian looking for help with his SEO. He was hoping that we’d do Search Engine Optimization on the phrase “Indian Comedian”, but didn’t think the price I quoted him made sense.

When Facebook announced their new Timeline View, I told you about it immediately. I also activated Timeline on my Facebook account, even though it wasn’t officially available. Courtesy of Timeline, starting a couple of months ago my…

After eating at Penelope NYC earlier this year, I wrote a piece about the flaws in on-line reviews at site like Yelp.

And those flaws in most review systems are real; over time, almost every restaurant…

Occasionally, I talk sports here. Sports is big business, and there are some great lessons to be learned, whether from subjects like the NBA lockout and Journalism, The National Football League and Socialism, or the way my…