The FOCAL Camera App, and Influency, Form, and Function

Netflix’ All You Can Eat Influency Model Comes To Books

Renting books sounds like a great idea. In the case of textbooks, it is; those buggers go for way too much, so anything you can do to reduce costs sounds like a win. More generally, getting books for free at your local library sounds…

Guest Blogging, Mark Schaefer, Influency Marketing {grow}th

Isolation, Social Media, and $##%

Say hello to Lacey. Or Miss Lollipop. Come to think of it, it doesn’t really matter which of her stage names you use, because The New York Times ran an article about this naked young woman last week. She’s set, at least for the moment.

Blurred Lines: Tech, Influency Marketing and Business Change

When we started throwing around the word Influency, we we trying to describe what we do at Answer Guy Central. Are we business consultants? Marketing people? Really good techno-weenies? The answer to any of those is ‘yes’…

Amazon And The Influency of World Domination

Why Make Trillions When We Can Make … Billions?

Amazon’s Jeff Bezos, despite the identical hair style and similar bent on world domination, is way smarter than Dr. Evil. Today, The Man Who Will Change Journalism showed just…

GATHRing a Media and Content Bundle from AOL Isn’t Influency

Perception, Reality, Market Pricing, and Influency Impact

Perception is Reality, and Nothing is Free. So what does that mean to Influency? Everything.

Earlier this month, Huffington Post ran a story under the sensationalist headline Walgreens Shoppers May Be…

Path’s Unsocial Network and Influency

Four years ago, maybe even before anyone else had said this, I told you that social…

Are Universities The New VCs? Should They Be?

Last week, the world’s richest movie pirate asked something that helped illustrate how he got to be so rich. Fred Wilson of Union Square Ventures, about to add somewhere north of a billion dollars to his company’s coffers via their early investment…

Influency’s Road to Hell is Paved With Good Intentions

No Authenticity? No Influency

As the lines between all of our responsibilities continue to blur, one thing that’s becoming more and more clear is that people value authenticity. It’s an interesting issue in that people are often mistrustful of claims of authenticity, but underneath almost any other…

Google And The Influency of The Lie

The question of Google’s trustworthiness has come up here a few times, and overall my position…