Put the “Market” back in “Marketing” (drawing inside)
Greetings from Troy,
Today I’m going to share with you something
quite simple, yet often forgotten.
How do you create effective messaging that makes more sales?
First, a story.
I had a meeting with a client, and he was a little jumbled on some of their next promotions coming up.
As we got talking, I shared something that landed with
him and shook him to his core.
I shared with him “As much as you’re the CEO and operator, you’re a marketer and salesperson FIRST!”
He looked stunned and said
“Oh yeah, the first half of the word MARKETING is MARKET”
Let’s put the MARKET back into MARKETING.
The best thing you can do is talk to your existing customers.
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How did they find you?
The truth of the reality is, how your last 5 clients found you,
is how your next 5 clients will likely find you.
It’s important to trace back what messaging worked to get them into your world.
Magnifying glass, identifying what has worked in the past
We want people to buy what we want them to, but the truth is they’ll buy what they want instead.
Friendly reminder:
- Identify what has worked in the past, and keep doing that
- Talk to your market, notice the trends in what people are saying
- Look at your competition, how are they addressing their market?
Simple, but sometimes we need to remind ourselves.
On your side,
Troy Assoignon
