The 20 Best Lessons from Social Psychology

e.g. why are there 20 lessons and not 19?

22 Immutable Laws of Marketing

Al-Ries & Jack Trout — My Favorite Marketing Authors

I finished reading the 22 immutable laws of marketing last night — for the second time. This is one of the must reads for anyone who is responsible for marketing…

Curiosity over Horsepower

Being smart isn’t enough