Positioning 

The Art of Marketing 

The definition of marketing will vary depending on the professor, depending on the age of the marketer, and even depending on the book you read. However the bottom line is marketing is the “positioning” of a product, name and or service in the…

Email Marketing In A Nutshell

A successful email marketing campaign can not only convert leads, but…

Tips to Boost Your Lead Generation 

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Lead generation. An integral part of integrated digital marketing, generating quality leads is one of marketers’ most important objectives. A successful lead generation strategy attracts the right consumers at the right…