Homepage
Open in app
Sign in
Get started
BusinessBrew — Inbound Marketing for Startups
Go beyond marketing and onboarding strategy to implementing playbooks that drive results.
Follow
Do my B2B contacts need to give consent under the GDPR?
When we speak about getting your marketing practices in order before the GDPR deadline, we often get asked: “what about my B2B contacts?”…
Nikita Smits-Jørgensen
May 4, 2018
GDPR: I’m based outside the EU and I work with European customers and prospects
GDPR: I’m based outside the EU and I work with European customers and prospects
Many organisations working with European customers do not have their headquarters in Europe and some do not have physical offices in…
Nikita Smits-Jørgensen
May 1, 2018
Consent, Marketing and The GDPR
Consent, Marketing and The GDPR
More often than not when we are approached with a GDPR question, it evolves around consent. The need to consent is, of course nothing new…
Nikita Smits-Jørgensen
Apr 16, 2018
Why you need to ditch vanity metrics today
Why you need to ditch vanity metrics today
Vanity metrics have certain characteristics: they sound good on paper and they are rarely actionable. I’ve been blinded by vanity metrics…
Evelyn Wolf
Mar 22, 2018
Do we really have nothing to hide? GDPR is an eyeopener
Do we really have nothing to hide? GDPR is an eyeopener
I consider myself pretty clued in when it comes to my personal data; where and how I share it. I would have also been of the impression…
Evelyn Wolf
Mar 22, 2018
GDPR — Staying in your data processing lane
GDPR — Staying in your data processing lane
There are a lot of GDPR myths going around as well as some misconceptions that are slowly starting to take over. One misconception is that…
Evelyn Wolf
Mar 22, 2018
The impact of GDPR on your LinkedIn use
The impact of GDPR on your LinkedIn use
A few weeks ago we joined forces with Insight Venture Partners to talk about how the GDPR will impact our day to day marketing actions. You…
Evelyn Wolf
Mar 22, 2018
Why too much choice is killing your conversion rate
Why too much choice is killing your conversion rate
I think we can all agree that choice isn’t a bad thing. Being able to choose from multiple ice cream flavours, for example, can really make…
Evelyn Wolf
Mar 22, 2018
GDPR: Does my Contact Us form need an opt-in?
GDPR: Does my Contact Us form need an opt-in?
It seems a little counterintuitive to have an opt-in on a contact us form, after all, the person completed the form has asked to be…
Evelyn Wolf
Mar 22, 2018
GDPR will make inbound marketing better
GDPR will make inbound marketing better
Perhaps a bold statement to make: GDPR will make inbound marketing better. For many marketers (at the time of writing this post) the GDPR…
Evelyn Wolf
Mar 22, 2018
Don’t get data paralysis — what to measure for marketing
Don’t get data paralysis — what to measure for marketing
“DATA, good God y’all! What is it good for? Absolutely nothing…Say it again!” I love Edwin Starr’s song War and do believe it applies to…
Evelyn Wolf
Jan 8, 2018
Myth 10: There is no plain language GDPR help for marketers
Myth 10: There is no plain language GDPR help for marketers
The GDPR is all about using plain language to explain how data is collected, stored and used to our audiences. Yet, the legal text is hard…
Evelyn Wolf
Jan 8, 2018
Myth 9: GDPR is a drag no one needs
Myth 9: GDPR is a drag no one needs
There are specific reasons why GDPR is coming into effect and why it’s needed. Put your consumer hat on for a second or have a look in your…
Evelyn Wolf
Jan 8, 2018
Myth 8: We don’t have to worry about GDPR until May 25th 2018
Myth 8: We don’t have to worry about GDPR until May 25th 2018
This is one we hear all the time: GDPR is not coming into effect until May 25th 2018 so we’ll worry about it then. Here the thing, GDPR was…
Evelyn Wolf
Jan 8, 2018
Myth 7: The cookie law doesn’t apply anymore
Myth 7: The cookie law doesn’t apply anymore
Remember the cookie law? It’s the need to have a disclaimer on your website that states what you are tracking, linking to your privacy…
Evelyn Wolf
Jan 8, 2018
Myth 6: If my cloud service provider isn’t solving for GDPR then I don’t have to worry
Myth 6: If my cloud service provider isn’t solving for GDPR then I don’t have to worry
Many cloud service providers are based outside of Europe and there is a fear that they won’t solve for GDPR. There is a myth that if they…
Evelyn Wolf
Jan 8, 2018
Myth 5: My privacy notice can still be legal driven
Myth 5: My privacy notice can still be legal driven
Have you read any privacy notices recently? Generally, they bamboozle people with legal language and wording. Under the GDPR this is no…
Evelyn Wolf
Jan 8, 2018
Myth 4: Solving for GDPR with a one size fits all opt-in
Myth 4: Solving for GDPR with a one size fits all opt-in
Ah the easy route, just pop up a one size fits all opt-in to all forms and GDPR is solved for. It’s just not that easy. The regulation goes…
Evelyn Wolf
Jan 8, 2018
Myth 3: GDPR will not be enforced
Myth 3: GDPR will not be enforced
In the past, we may have felt that other privacy rules haven’t been enforced. The reality is however that they have been enforced. Here’s…
Evelyn Wolf
Dec 15, 2017
OMiG Talk — GDPR and why marketers need to care
OMiG Talk — GDPR and why marketers need to care
A big thank you to OMiG who hosted their marketing meetup in Galway yesterday evening. I was delighted to attend with Claire O’Brien from…
Evelyn Wolf
Dec 15, 2017
Myth 2: GDPR is for IT and Legal
Myth 2: GDPR is for IT and Legal
Our second myth deals with the misconception that your IT and legal teams will look after GDPR. That is not quite true.
Evelyn Wolf
Dec 15, 2017
Myth 1: GDPR doesn’t apply outside of the EU
Myth 1: GDPR doesn’t apply outside of the EU
In our list of top 10 GDPR myths we probably hear this one the most: “If I am (or the HQ of my organisation) is based outside of the EU…
Evelyn Wolf
Dec 15, 2017
Guest blog for About Inbound: Opt-in and storing data under the GDPR
Guest blog for About Inbound: Opt-in and storing data under the GDPR
We recently shared a guest blog with Vourneen Taylor from About Inbound. Vourneen is a rocking inbound marketing consultant and we were…
Evelyn Wolf
Dec 15, 2017
Interview with Talent Hub: GDPR for marketers
Interview with Talent Hub: GDPR for marketers
We sat down with Talent Hub this week to discuss GDPR. It’s a widely discussed topic and the team at Talent Hub wanted to know more as…
Evelyn Wolf
Dec 15, 2017
Inbound Transformation — What it means to us
Inbound Transformation — What it means to us
Nikita and I have worked with the inbound marketing methodology for years. We are believers, the choir and the preacher rolled into one…
Evelyn Wolf
Dec 15, 2017
About BusinessBrew — Inbound Marketing & GDPR
Latest Stories
Archive
About Medium
Terms
Privacy
Teams