How to set up closed loop marketing reporting for my startup

Consent, Marketing and The GDPR

More often than not when we are approached with a GDPR question, it evolves around consent. The need to…

Do my B2B contacts need to give consent under the GDPR?

When we speak about getting your marketing practices in order before the GDPR deadline, we often get asked: “what about my B2B contacts?”. In order to answer this question, we should look not only at the GDPR but also at ePrivacy law…

GDPR: Does my Contact Us form need an opt-in?

It seems a little counterintuitive to have an opt-in on a contact us form, after…

Inbound for Startups — Start with a basic Sales Funnel

Why I’m becoming a Certified Information Privacy Professional before the GDPR deadline.

I’ve spent the last two days in a classroom with a very diverse group of people. There was an administrative employee of a hospital, an IT security manager from a large telecom…

Inbound Marketing vs Digital Marketing — Isn’t it the same thing?

Closed loop reporting in HubSpot — How to use it

Why you need to ditch vanity metrics today

Vanity metrics have certain characteristics: they sound good on paper and they are…