November 2016 was the month that changed India’s economic landscape.
Decision to demonetize high value notes paved way for cashless financial transactions in India.
There was a time when banks were comfortable in their markets and dictating terms as customers didn’t have any special expectations and remained loyal to banks with decent banking experience.
Banks can no longer rely on their brand recognition and big pockets. Banks have to be on their toes and find new ways to sustain the customer retention and increase…
In the last 2–3 years, there has been a clear shift in the way customers interact with banks. Customers are moving on from face-to-face voice communication to digital channels which are expected to be available 24*7.
It’s no secret that the world of banking is becoming more and more customer-centric day by day.
Ever-increasing customer expectations, regulatory pressures, and fierce…