busuu

Think globally, act locally and stay focused in your international marketing

Brand does matter, especially for startups!

Language learning comes with all kinds of emotions: anticipation, sense of…

Data Centricity is more than just having a data guy, it takes culture

“Without data you are just another person with an opinion” — W Edwards Deming

Designing Push Notifications that Don’t Suck

At busuu, we think of ourselves as being not only a language learning app, but also part of a broader self-actualization category.

So we think we’re cousins of brain training apps, for instance. Fitness apps too.

Improving the busuu Sign Up flow

In early 2016, shortly after I joined busuu, we embarked on a massive redesign starting with our…

Learn to sprint, Marketing!

That’s the name of our first sprint as a marketing team. We have just come out of the retrospective meeting and everyone has a big smile on their face. Who would have thought that changes on how we operate as a team can create waves of joy? Let’s not forget though, it’s not a…