ICSC selects mCart for New York Deal Making
mCart was a standout at ICSC RECon in May in Las Vegas. Now ICSC has chosen mCart for New York Deal Making in New York City this December.
The Innovation Exchange will showcase the latest and greatest technologies ideal for brick & mortar retail and commercial real estate. mCart decreases the cost of sales and marketing for brick & mortar retails, allowing a win-win partnership with malls and shopping strips. mCart-branded omnichannel marketplace and influence marketing platform as-a-service accelerates omnichannel sales, shopping and advertising efforts that capitalize on organic product discovery.
mCart is the Turnkey Solution Omnichannel and Cross-Pollinated Retail Needs
Susan Akbarpour Mavatar CEO and Co-founder says, “mCart created a major buzz in our Innovation Exchange at last ICSC RECon in Vegas last May. The attendees were wowed by everything mCart. Our technology encompasses the future of commerce: it combines in-store and online retail, and also has the unique capability to leverage content from traditional and social media to market products and drive sales. mCart is a technology that helps malls and stores seeking a turnkey solution close the gap between online and offline. We’re excited that the committee selected Mavatar again to present at the Innovation Exchange at New York Deal Making!”
Why Retail Needs mCart
With mCart, stores and marketplace operators can utilize content that’s created every day by millions of users on social and traditional media. The C-Commerce philosophy is the future of retail and incorporates consumer-centric, contextual, collaborative and connected commerce, serving the needs of the modern shopper, leveraging the power of blockchain.
Blockchain & Effective Influencer Marketing
Stores and brands must make it easy for influencers to trust them and this starts with mCart smart contracts that clearly illustrate the agreement between any entity, retail partners, influencers and even shoppers. Blockchain enables instant reward for the influencer without the worry and drama of outdated affiliate marketing too often infiltrated by middlemen and bad actors who are snagging the influencers’ well-deserved commission. It also rewards shoppers for sharing data with the platform. mCart can revolutionize influencer marketing, giving stores, influencers and shoppers the transparency they need for a successful dynamic that benefits all parties.
Read more: International mall owners wowed by mCart technology at ICSC RECon Las Vegas
mCart CEO interview with Kateri Osbourne of CRE Tech
